FOUNDER OF 10 WOOSTER // HOMA ZARYOUNI
Aug 22, 2019
Homa is the founder of 10 Wooster, a clothing subscription service that sends women personalized sets of clothing they can borrow and buy from. After noticing the majority of subscription and styling services targeted women who view getting dressed as a chore, she designed 10 Wooster to cater to women who find joy in new outfits but needed an easier and environmentally sustainable way to experiment with styles and develop a closet they love. 10 Wooster's rent before buying model allows women to take their time when deciding to make a purchase, and separate one-time wears with pieces that really speak to their style and the style they want to have. Prior to starting her business, Homa was the Editorial Director of retail research and consulting firm L2 (acquired by Gartner). At L2, she wrote about how retail and consumer brands and how they adapted and transformed their business models to adapt to the digital age. Before L2, she was a business journalist for The Financial Times and Blouin Artinfo.