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Soulful conversations with female entrepreneurs, executives and change-makers covering topics on personal growth, professional development, mindset shifts and an array of additional trending topics all created to uplift, elevate and collectively add inspiration, motivation and good vibes.

Sep 7, 2020

Salome Sallehy // Founder + President Of Sugar Sugar Wax. 

Salome Sallehy joins FemCity Founder Violette de Ayala and shares her founding story including her road to success and how she pivoted along the way. 

About Salome Sallehy // Founder + President Of Sugar Sugar Wax. 

If There Has Ever Been A Marketer That Dives Head First Into Uncharted Territory On A Regular Basis It’s Salome Sallehy.

Her Professional Career In Marketing Began Long Before She Graduated And Received Her Business Degree. Coming From A Long Line Of Apparel Producers, The Fashion Industry Was Her First Foray Into The Business Of Brand Building. From There Her Path In Business Followed Her Interests; From Real Estate To Tech And Ultimately Into Beauty. 

During Her 10 Year Stint In Tech And Digital Marketing Salome Pioneered Some Of The First Mobile App Promotion Practices That We Know Today. Working Closely With Apple And Google App Store Teams To Set The Standards For Usability, And Pave The Way For App Developers To Stand Out In The Markets Among Millions Of Others.

Not Only Has Salome Worked In Marketing And Strategy Roles In Various Industries, But She Also Made Time To Share And Teach Her Expertise In Marketing And Entrepreneurship At La Salle College In Vancouver, Canada As The Youngest Instructor On Campus.

Her Passion For Getting Exceptional Products That Fill Gaps And Make Life Better For People Into The Hands Of Consumers Knows No Bounds. Even In The Most Demanding Roles Of Her Career She Always Made Time Either As A Consultant Working On A Passion Project With A Startup, Or By Setting Up Not-for-profit Organizations To Grow A New Category And Educate The Industry.

As The Founder And President Of Sugar Sugar Wax, Salome Now Oversees Manufacturing, Product Development, Sales Channels, And Community Development. As If That Doesn’t Keep Her Busy Enough She Also Is Leading The Charge On Educating The Public On Clean Beauty And Ingredient Toxicity In Cosmetics And Personal Care Products Through Natural Beauty Summit.

About FemCity //  FemCity offers a Free 30-Day Trial Membership and Memberships start at only $9.99. You can also learn more about launching a FemCity Chapter in your community. FemCity has been seen in Gilt, Vogue, AP News, Entrepreneur, Forbes, and MarieClaire. Learn why FemCity is more than just a women’s networking group at and on all social platforms @FemCity.

About Violette de Ayala // Violette de Ayala is the Founder and CEO of FemCity, a women's networking organization that infuses gratitude, positivity, purpose and soul through local gatherings, virtual networking and online connectivity. Violette is a spiritual self-help international best seller and the author of "The Self-Guided Guru, Life Lessons for the Everyday Human". She is also a motivational speaker, business advisor, investor and entrepreneur. Violette's been quoted in Forbes, Success, Entrepreneur, Fast Company and CNBC as a business expert. She has been seen in Parade, US News and World Reports, MarieClaire, BareMinerals "Women we love", People and InStyle publications and campaigns. FemCity has been seen in AP, Vogue, Gilt, Fast Company.  Connect with her on IG, FB, Twitter : @violettedeayala