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Mar 7, 2024

On the latest episode of the FemCity Podcast, FemCity Founder and host, Violette de Ayala interviewed Founder of Elisamama, Fisayo Che. 

Fisayo's journey is so magical and a great story of following passion, heart and bringing it back to big positive social impact. 

About Fisayo Che // Fisayo Che, a dedicated mother of three, is the visionary founder behind Elisamama, an apparel brand catering to women and children. Fisayo established the brand in 2020, motivated by the passion to craft a different version of the Nigerian story. She launched the brand, keenly driven by the desire to bring jobs to Nigeria in a way that uplifts, empowers and improves quality of life. With her work at Elisamama, Fisayo also aspires to contribute to a new narrative, one where Nigeria shines as a global fashion leader.

Elisamama is a celebration of impact, joy and easy-to-wear style. Their products are meticulously crafted using locally sourced materials and traditional Nigerian techniques. The brand prioritizes vibrant Ankara prints and intricately hand dyed textiles on fabric made from cotton grown locally in Nigeria. Fisayo strives to push the boundaries of design by infusing African-inspired elements with contemporary aesthetics to create garments that are accessible to a global community.

In just a few short years, Elisamama has already left an indelible mark with presence at luxury retailers and specialty stores across the U.S. The brand is going on its 13th season at Saks Fifth Avenue and was recently selected as part of the 2023 Saks New Wave program for promising emerging brands. Elisamama's garments are also stocked at ShopBop, Tuckernuck, Maisonette and about 20 specialty boutiques across the U.S

Fisayo's Elisamama journey is a testament to the harmony of profits and purpose. She is excited to prove that when driven by a strong sense of mission, business success and making a positive impact can indeed go hand in hand.

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About FemCity // Join FemCity with a complimentary Community Membership!It’s the perfect way to sample our Membership, attend local events, meet FemCity Founder, Violette de Ayala and see if the FemCity vibe is a good fit for you. And it’s free! You can also learn more about launching a FemCity Chapter in your community. FemCity has been seen in Gilt, Vogue, AP News, Entrepreneur, Forbes, and MarieClaire. Learn why FemCity is more than just a women’s networking group at and on all social platforms @FemCity. Want to learn about FemCIty? Join us for our free upcoming Get to Know FemCIty event. 

About Violette de Ayala // Violette is a Cuban-American serial and social Entrepreneur, Founder of FemCity®, and virtual mentor to over 20,000 women.

Violette has been quoted in Success, Entrepreneur, CNBC, Yahoo Small Business, Business Insider News as a small business expert. You can connect with Violette on IG, FB, LinkedIn at Violette de Ayala.

About Lynn Pelzer // Lynn is the COO of FemCity and has held a chair position on boards, currently part of a DEI board with FemCity, she has been awarded the Rising Star Award and Crystal Executive Award in her previous company. She has been a contributor on podcasts as well as blogs, and has been a speaker in women’s groups on the topics of business. You can connect with Lynn on Facebook or Linkedin @lynnpelzer.